Safe. Natural. Genuine. Qualities and values people demand in the pet food they buy and the pet food company it’s made by. At Precise, experience has taught us that nobody cares more about pets and no one knows more about what they need than pet parents. And we continue to listen to them – developing and refining cat and dog food formulations that meet and exceed their expectations. We’re different at Precise. We’re pet people first. Driven by a deep desire to provide pets and pet parents with safe, high-quality and nutritious pet food. As pet parents ourselves, no one understands that love and special pet bond better than we do. In fact, the food we make is the same food we give our own dogs and cats. Only the best for our pets. Only the best for yours. Welcome to the Precise family. All Precise brand dry foods are made with unsurpassed quality. Precise’s quality assurance program has an impeccable reputation for safety. The on-site laboratory assures all incoming ingredients are safe and nutritious. Each production run is thoroughly lab-tested to meet our specifications, which are designed to provide maximum palatability and nutrition, and ensure the health of all pets. We are Precise and you can depend on us. We guarantee it!